ENHANCING ORGANIZATIONAL PROCESSES: SYNERGY BETWEEN PRODUCT OWNER, KEY ACCOUNT AND CUSTOMER
In the online sports betting sector, success depends not only on the quality of the product but also, and above all, on the smoothness and efficiency of the organizational process behind it. For this reason, within our context, it is essential to establish a close collaboration between the Key Account (KA), the Product Owner (PO), and the customer to ensure a synergistic workflow and meet customer needs quickly and efficiently.